The customer ask is not the right thing for your products long term strategy - the customer is not always right! However, they know their business better than any vendor so how can the Product Manager tap into their knowledge and experience while aiding them in establishing their own long term strategies? Maybe even have fun while they are doing it too.
This session gives an overview of possible approaches and practical advise on how to run a cross enterprise Innovation Workshop to explore expansive future opportunities with your customer that can aid in shaping your long term roadmap.
Not planned Product Management 101