Product Thinking Cram? Here's Your Product Crash Test Dummies 101

Why did NASA cancel its first all-female space walk? Who is "Reference Man"? Why do drivers buy milkshakes? Why do vegan burgers bleed? Why does Richard Branson keep writing down stuff? This talk is a quick-fire, entertaining primer to get you into that "product-thinking" mindset. Move from "project" to "product" by building the right thing the right way and then get those bragging rights up and out. You'll see and hear 12 practical product design and development to-do's and then a few storytelling tips -- all based on experience.