SaaS pricing - Learnings from telco pricing & packaging strategies

The SaaS model has emerged as the default go-to-market approach. It's not new - telecoms companies have been selling TV, broadband and phone in a subscription bundle for years. This session outlines what SaaS companies can learn from the Telcos to develop a framework for planning and optimising pricing and packaging to better meet customer needs and drive subscriber and revenue growth;

- How to design pricing, packaging and feature-sets to fit customer segments and needs.

- How to balance packaging simplicity and flexibility, without compromising on price.

About me? I am a product marketing guy starting out at Dell, on to Head of TV Products at Virgin Media and most recently launching eir TV and eir Sport. After bailing from the corporate world last year I am now consulting with an international PayTV advisory firm.