How to Crack B2B Content Marketing

Produce a good website, blast out a few emails, keep the blog ticking over and release the odd thought leadership eBook, that’s all there is to content marketing, isn’t it? Well, yes and no, there is a lot more to it.

How do you produce the right content to engage your audience, how do you segment your audience, how do you nurture your segments with different content types and how do you know if any of it is working?

This session will talk about the content types, the process, the pitfalls, key learnings, best practices and some data points based on my experience of doing content marketing for 20+ years.