When to call it a day?

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Many new products don't make it to launch or (worse) are launched, lose money & are withdrawn.

How much realism is a good balance for the enthusiasm of the project team? How do we inject realism into a passionate team without killing the momentum? What sort of controls can weed out the likely non-performing products?

Not planned Product Management 101 Suggested by: Simon Rees Upvoted: 06 Jun, '19